About Us
An inspiring journey of entrepreneurs dedicated to cattle care and quality
The Beginning
In 2015, Dr. Abhishek Maheshwari moved from Rajasthan to Palanpur, Gujarat, and started a new chapter in life and business. Initially his aim was to set up a large dairy farm, but with time, experience and the right guidance he stepped into the cattle feed industry.
Partnership
Around that time he met Hitendra Devchandbhai Patel (Rajubhai), a local industrialist in Palanpur, and that meeting grew into a strong business partnership. Shaileshbhai Shivrambhai Patel also played a key role as mentor and guide in the business.
Origin of Our Commitment
Why we do what we do
After entering the business, it became clear that cattle feed is not just trade—it is directly linked to cattle health, milk production and farmers’ livelihoods. In many places, mouldy, foul-smelling, low-quality feed and feed heavily adulterated with calcite (stone powder) were being given to cattle. It was then that a firm resolve was taken—
“From our side, only pure, nutritious and honestly prepared cattle feed will be made available in the market.”
Inspiration
Banas Dairy has been a major inspiration—their cattle feed is seen as a symbol of quality and trust. Our goal is to establish another benchmark in the cattle feed industry after Banas Dairy in the years to come.